Nabbit Debuts on CBS Radio in Minneapolis
104.1 JackFM, 102.9 LiteFM and WCCO 830 AM begin promoting Nabbit.
Eagan, MN., May 13 - Jump Technologies, Inc (JumpTechT) announced today a new partnership with CBS radio. CBS will promote Nabbit on 104.1 JackFM, 102.9 LiteFM and WCCO 830 AM as well as offer the Nabbit AdsT service to their advertisers.
Nabbit Ads is the only service that allows advertisers to combine broadcast, mobile, online and direct response advertising into one integrated advertising campaign. Using Nabbit Ads, an advertiser can run an ad on the radio offering to send a coupon to the mobile phone of listeners who Nabb their radio ad. At the same time, Nabbit will place an online ad in the listener's personal web account found at Nabbit.com. This ad can be personalized based on the listener's demographics, insuring that they see a message that is relevant to them.
Nabbit makes radio interactive by allowing listeners to Nabb any song or ad they hear by pressing a single button on their mobile phone. Nabbed songs can be downloaded into the listener's favorite music library such as iTunes, Napster, AmazonMP3 or Wal-Mart Music. They can also look up concert information and song lyrics, and download ringtones. Listeners can also Nabb ads that they hear on air and be connected with special offers and promotions offered by Nabbit advertisers.
Advertisers will benefit from increased sales that result from consumers hearing their message through multiple integrated mediums. They will maximize their advertising dollars by getting the reach of radio and all of the accountability of the Internet.
"The advertising industry continues to change" says John Freund, President and CEO of JumpTech. "Nabbit Ads is the first platform that brings all advertising mediums together into one single campaign source. At the same time we offer listeners a new way to create playlists and an easy way to act on advertising that interests them when they hear it on the radio."
"CBS is embracing new technologies that benefit our listeners and our advertisers" says Mary Niemeyer, Vice President and General Manager of CBS Radio in Minneapolis. "CBS has demonstrated our commitment to the Internet with our recent partnership with AOL. Nabbit offers our advertisers a unique ability to leverage multiple advertising platforms while at the same time benefiting our listeners by making our stations interactive. We look forward to new relationship with Nabbit."
About JumpTech
Eagan, Minn. based Jump Technologies, Inc. (JumpTech) is a leading innovator of solutions that simplify the on-line shopping experience for consumers. JumpTech's flagship product, JumpCart, is a business-to-business application used by thousands of companies every day to order goods and services from their favorite suppliers. Nabbit is the first consumer application built on top of the JumpCart platform, providing advertisers with the only service available today for creating integrated marketing campaigns that feature broadcast, online, mobile and direct response advertising. For more information visit www.nabbit.com, call 651-287-6001 or email info@jumptech.com
JumpTech, Nabbit and Nabb are registered trademarks of Jump Technologies, Inc. All other trademarks herein are the property of their respective owners.
Wednesday, September 24, 2008
New Service Provides Info About Songs You Hear On The Radio
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